Better packaging
Better habits
Better health
RedCap is a simple, cost-effective, scalable, patented pill bottle cap that helps patients develop an adherence habit and improve their health.
The pill bottle hasn’t changed since the 1970s even though more than half of Americans use it daily. With simple visual and auditory cues, we turn it from “just a bottle” into a reminder tool that nudges daily pill-taking habits and improves health outcomes at scale.
-
Prescription drugs are the fastest growing segment of U.S. healthcare spending, totaling $650 billion annually. By 2030, drug spending alone is projected to reach 3% of GDP — the same as the U.S. defense budget.
7 billion prescriptions are filled each year, with more than two-thirds dispensed in traditional pill bottles.
-
Writing prescriptions isn’t the same as taking them:
50% adherence: Out of 7 billion prescriptions, over 3 billion aren’t taken as directed.
Why: Patients forget, undervalue meds when they don’t feel sick, struggle with cost/side effects, and get little support from a fragmented system.
Impact: Drives 1/3 of all treatment failures, 10% of all hospitalizations, and more than $300 billion in avoidable costs to the healthcare system.
-
At $4.9 trillion a year - 18% of GDP - U.S. healthcare spending is staggering. Of that, hundreds of billion comes from avoidable costs tied to medication non-adherence: unnecessary hospitalizations, ER visits, complications and secondary effects such as missed workdays.
That’s why small gains in adherence matter. The Congressional Budget Office projects that improving adherence by just 1% across Medicare, Medicaid, and the VA could unlock more than $3 billion in yearly savings.
$33,000,000,000
The CBO estimates that a 10% increase in adherence across Medicare, Medicaid, and VA patients will save $33 billion annually - the same as the entire state budget of Arizona.
Inspired by Nobel laureate Richard Thaler’s nudge theory, RedCap makes adherence effortless — helping patients stick to dosing schedules and build lasting habits.
With an auto-advancing calendar window and subtle auditory cues — RedCap transforms the pill-taking experience without adding complexity.
Designed for scale, RedCap works with standard bottles, multiple neck designs, and high-speed fill lines, while supporting a wide range of dosing schedules.
Packaging that does more than just hold pills
Empower your patients to stay on track
(turn up the volume to hear the click)
Child-resistant 1/day screw cap
Child-resistant 2/day twist-and-turn cap
Patient feedback
Why patients love RedCap
Familiar and flexible
Patients prefer bottles. RedCap keeps that form but adds a built-in reminder. Don’t want the feature? Just use it like a normal cap—no downside, no detractors turning into high Net Promoter Score.
Simple by design
A visual cue and satisfying “click” nudge daily habits—no apps, logins, or batteries required.
Plays well with others
Works on its own or as a confirmation layer alongside phone reminders/apps. For many patients, that simple extra nudge is all it takes.
Studies snapshot: reminder packaging lifts adherence
“A study of 22,858 patients concluded packaging interventions improved adherence 8pts - from 63% to 71%.”
Packaging interventions to increase medication adherence: systematic review and meta-analysis (source)
“Packaging is an underused tool to improve adherence by increasing awareness and routine.”
Current Situation of Medication Adherence in Hypertension (source)
“Reminder packaging is a proven, cost-effective way to reduce unintentional non-adherence.”
CDC Grand Rounds: Improving Medication Adherence for Chronic Disease Management — Innovations and Opportunities (source)
“Early adherence support from the first fill drives better long-term adherence.”
Disparities in Initial Oral Antidiabetic Medication Adherence Among Veterans with Incident Diabetes (source)
